Meet the person behind HetaForge
Hi, I’m Jorge.
I’m Jorge Iraheta, an AI and software consultant and the founder of HetaForge. I help people understand AI and build tools that make everyday work easier.
I bring curiosity to complicated problems—and a simple question: how can we make this better for the people using it?
Let’s talk
Creativity led me here.
My background spans more than 15 years of brands, websites, and digital experiences. That work taught me to turn complex ideas into something people can understand.
Today, I apply that same care to AI, software, and everyday workflows. I build with AI, help teams put it to use, and teach people to approach it thoughtfully.
When we work together
We start with you.
Your purpose, your team, and the work you want to make easier.
We make room for clarity.
Plain language, honest conversations, and a practical next step.
We keep people central.
Useful tools that support human judgment and give people more time.
Something taking more effort than it should?
You don’t need a technical brief. Tell me what’s getting in the way.